Wednesday, February 27, 2008

Makeup with a Mind of It's Own: Boots No.7 True Identity Foundation


The latest product I'm loving from the Boots No.7 line is their True Identity Foundation (Target, $12.49). Forget about testing shade after shade to find the perfect foundation to match your skintone. Now, thanks to this new high-tech formula, the perfect foundation finds YOU. True Identity Foundation is specially formulated to adjust to your unique skin tone after you apply it, like magic. And the best part is, it doesn't feel like a heavy foundation, it just looks like your own skin, only better.

My local Target has a very customer-friendly Boots display, so I was able to try all the shades. What I've found is the shades come in three basic color ranges, Light, Medium, and Dark, with each color accommodating a range of skintones. Here's what you should know when looking for a color to match you.

Light is for very fair skin tones, like Keira Knightly and Anne Hathaway. Choose this shade if you have alot of pink undertones and don't have much tan to your skin.

Medium is the shade for women with light to dark golden tan skin. This is also the the shade for you if you have yellow/golden undertones. Most Asians and Latinas of color could wear this, such as Eva Longoria and Deepika Padukone.

Dark is best if you have brown, or dark brown skin, like the beautiful Iman or Oprah Winfrey.

Of course, it's best to always test the shades yourself before you buy. I tried both the Medium and the Dark since I wasn't sure where in the gamut of shades I would fall. I tried them on the back of my hand, which I know isn't the best way to traditionally test foundations according to makeup artists, but with True Identity, all you're really looking for is the range you fit into so it's all good. After swiping both Medium and Dark onto the back of my hand, I found Medium to nearly disappear within a few minutes, so I knew that was the shade for me. Keep that in mind when you're testing out shades on your own, the right shade should be the one that disappears and is barely noticeable on your skin.

The only negatives about this foundation are that it has no sunscreen, but that problem can be solved by wearing a SPF moisturizer underneath the foundation. Also, if you've got spots to conceal, don't count on this to do that for you. You'll need to use a separate concealor or one of Boots No.7 medium coverage foundations for that. But for everyday light coverage, or just for smoothing out your skintone, this stuff is amazing!

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