Monday, June 1, 2009

L'Oreal EverPure Moisture Shampoo and Conditioner

L'Oreal jumped on the "green" bandwagon and introduced its EverPure Sulfate-Free Color Care System recently. The system is targeted at color treated hair which requires special care. The shampoos and conditioners don't have sulfates, contain natural botanicals and are 100% vegan. The line is meant to prevent color-stripping and dryness that occurs with sulfates. The EverPure line comes in Moisture, Smooth and Volume for varying hair types.



Now, I've never colored my hair but I wanted to try the Moisture line to see if it had any effect on the hydration in my curly, moisture-challenged hair. I was a bit surprised to see that the shampoo still lathers even though the sulfates have been removed. The ingredients that cause the lather are apparently derived from plant oils (such as coconut and palm oils).

The Moisture shampoo cleanses well, doesn't dry my hair out and I like the gel-like consistency. The thick conditioner moisturizes quite well - the texture reminds me of conditioners from higher-end lines. While I wouldn't say it was the most phenomenal haircare I've tried, it certainly does its job.

Since my hair isn't colored, I couldn't tell you personally whether it preserved hair color well but from the online reviews, it seems as though women really like it for color-treated hair.

Pros:

  • Very thick, moisturizing conditioner - texture of a body butter
  • Shampoo till lathers without the sulfates
  • Conditioner rinses away without leaving any heaviness or residue
  • One of the few hair lines without sulfates
  • Price is right at about $7 each
Cons:
  • For those that are sensitive to scent (like me), the shampoo has a slightly musky smell - a little too strong for my taste
  • The term "pure" in the name is a little misleading - 99% of packaged shampoos or conditioners we buy are going to have some degree of chemicals

3 comments:

  1. Hi Kohl Girl! Am a big fan! I was wondering if you guys could give a breakdown of Sonam Kapoor's make up from the latest filmfare launch with Imran Khan. She looks amazing and her lippie is an awesome shade.. :) Looking forward to a break down!

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  2. Hi Lavanya, sure I'll get to it soon!

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